Apple suddenly announced... Huawei is stunned. Baidu, Google and Mercedes are all going to cry.
Oct 18,2024
Network
Enray
Source: Financial and Economic Participants (ID:mofzpy) The shy roses are quietly blooming! This terrible secret operation, the truth came out today! Don't say don't know, say startled. It turns out that Apple is quietly making cars! And all this, actually do so hidden, until today suddenly exposed! Yes, you are right. The outline of Apple's car-making business has basically taken shape. 1. Talent allocation is already in place: Apple is a thief and has taken a shortcut: poaching people from Tesla, Ford and other car companies. Just now, Tesla's former senior vice president, DougField, unveiled his new one on LinkedIn.
Source: Finance and Economics
（ID：mofzpy）
The shy rose opened quietly!
This terrible secret operation, the truth came out today!
Don't say don't know, say startled. It turns out that Apple is quietly making cars! And all this, actually do so hidden, until today suddenly exposed!
Yes, you are right. The outline of Apple's car-making business has basically taken shape.
1. Talent allocation is already in place: Apple is a thief and has taken a shortcut: poaching people from Tesla, Ford and other car companies.
Just now, Doug Field, Tesla's former senior vice president, unveiled his new title on LinkedIn: vice president of Apple's Special Projects Group (SPG).
What's more interesting is that Apple has 1200 employees under SPG, of which more than 300 are from Tesla and more than 170 are from Ford.
It turned out that these people were secretly working with cats. Now, Doug Field has publicly marked his identity as the vice president of Apple SPG, meaning that Apple's car-building plan has officially "come out.
2. Manufacturing land is in place: Apple has purchased manufacturing land in California to prepare for Apple cars.
On October 21, the news came that Apple had obtained a 10-year lease for a warehouse in California, which is not small, about 29200 square meters.
Apple said that the main use of the site is "industrial, research and development and manufacturing". However, most of Apple's manufacturing is not carried out in the United States. What can this land be used?
Of course, it is to prepare for the development and manufacture of Apple cars!
3. Apple has also applied for many technical patents related to car making in advance, and now it can be used all at once.
Recently, the U.S. Patent Office announced Apple's latest patent. The patent is called "Converter Architecture", which can convert the power of the high-voltage power supply of the driving battery into low voltage and use it in the air conditioning, seat heating, and central control systems in the car. And other electronic equipment.
Not only that, in the past few months, Apple has also filed patents on sunroof systems, seat haptic feedback systems, headlight systems, and vehicle visual controls.
So far, Apple's ambition has become clear, that is: gradually abandon the battlefield of smart phones, to the new battlefield of smart cars!
Fruit fans, your moment of real madness and screaming is coming. This time, you will have to sell more than one kidney!
2
Some people may say that smart cars are very important? Why does Apple invest so much human and financial resources to fight for this position?
Of course it matters!
You know, smart cars are the outlet of the next wave of technological revolution. The 5G era is coming, and the car, as an important dimension in the Internet of Everything, will become an important position for future competition like today's smartphones.
After the car, in fact, more is a computer four wheels. The car itself is its own driver, and it can find its own way to drive to the destination, which can realize the interaction between the car and the person, the car and the road, and the car; and the car itself will also become a small office shopping center entertainment place.....
The "networking" here is not just a connection network, but a complete set of intelligent systems. In the future, in the future, we will not be lonely or drive to vomit blood from one place to another by car, because cars have become warm and intelligent.
If Apple has mastered the smart car manufacturing technology, it will occupy the commanding heights of the entire automotive industry and the travel industry, and replicate and continue the glory of the smart phone era!
Just imagine, a small mobile phone has made Apple such a company with the largest market value in the world. The imagination of smart cars is much larger than that of mobile phones. What a huge commercial cake!
Because of this, Apple is spared no effort to turn the car into a huge mobile phone: install the heart of a powerful battery for the car, install the "brain" of artificial intelligence, and turn this piece of cold steel into a warm Iron Man.
From making mobile phones to making cars, this cross-border counterattack is bold, but this is exactly Apple's style. Don't you smell the apple motto:
"Only those who are crazy enough to think they can change the world can really change the world!"
3
Apple makes cars, Huawei, Google, Baidu or sleepless tonight!
Apple's strategy, in Zen's words, is to cross the three worlds:
The general innovation of patching and mending is like the worm at the bottom of the bamboo to come out from the top of the bamboo. It must penetrate section by section before it can finally climb out. This is called erection.
And subversive innovation is like a bug coming out of a hole on the side of a bamboo, without the need to make a hole section by section, which is called horizontal.
It is a kind of dimension reduction blow, extremely violent and bloody!
Huawei may have to start a hard march. Originally, Huawei mobile phones are also catching up with and surpassing Apple. However, all of a sudden, Apple changed the track: I don't play with your mobile phone anymore, I play with cars. Leave only Huawei on the road, dumbfounded!
Baidu or to be dumbfounded. They have been studying driverless technology, but did not expect that Apple's entire smart car hardware and software to do. This is equivalent to Baidu making the "Android" system at most, and Apple realizing the closed loop of smart cars from software to hardware.
For traditional auto companies such as Mercedes-Benz and BMW, Apple makes cars, which is even more bad news. After the definition of the car, or to be rewritten. Say what the strongest engine, this engine is not needed, it is the Yangtze River back waves push the front waves, the front waves died on the beach!
One will die! Once Apple first occupied the field of smart cars, it can use its own capital and technical strength to attack Huawei, Baidu, Mercedes-Benz and so on!
4
Looking back now, Ren Zhengfei's mind is very clear. He had not allowed Huawei to talk about "destroy Samsung, destroy Apple" and so on, no matter in public or in private. Whoever speaks once will be fined 100 yuan.
Not only that, last year, Huawei also spent a lot of money to introduce eight black swans from abroad and put them in the lake of the company's park. Ren Zhengfei is using this way to warn everyone that the world is in danger and that black swans may fly out at any time.
Indeed, uncertainty is the norm in the corporate environment of this era. As Ren Zhengfei said: Huawei may only be one step away from death!
With several pieces of technology and new product update iteration, any enterprise in the world today is facing a crisis-ridden world. No one can live once and for all, and no one is not one step away from death.
In this era, corporate rivers and lakes are like a dark forest. Every company is a hunter with a gun, sneaking through the forest like a ghost, gently poking away the branches that block the road. He had to be careful, because the woods were full of hunters like him! Competition is everywhere, challenges are everywhere, and risks are everywhere.
In this era, if every Chinese entrepreneur wants to survive, he must always maintain a sense of worry and death, must always be cautious and treading on thin ice, and must go all out to come up with subversive innovation, whether in terms of technology or business model.
One step forward is happiness, one step back is dusk, and the key is to go wrong or to go right. It depends on the strategic thinking and grasp of Chinese entrepreneurs.
(In the era of intelligent technology, graphene heat dissipation film has become the main material. Welcome to consult Hunan Enrui and specialize in customizing graphene high temperature equipment)
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